PlayNetwork Releases Case Study On Houlihan's Music Marketing Strategy

PlayNetwork Inc. today announced the release of a case study highlighting Houlihan's use of customized music programming from PlayNetwork to engage customers with branded music experiences within its restaurants and more.

Houlihan's, one of America's most popular classic eateries for more than 30 years, had recently fortified its brand and was looking for help to actively tie its customers to their brand through music.

"Our relationship with PlayNetwork is all about the quality of the music programming," said Jen Gulvik, creative director for Houlihan's, speaking of the PlayNetwork programmed music playing in their stores. "It has awakened the atmosphere at Houlihan's. One of the best indicators that the music is affecting the desired effect comes from our employees wanting to play the music louder — it is a clear sign to us that they are proud if it."

The case study illustrates the restaurant's marketing initiatives and its collaboration with PlayNetwork to promote and reenergize its branded influence on customers with a music-enhanced dining experience as well as branded Internet music promotion and downloads.

"You can't deny the power music has with your brand," Gulvik said.

Craig Carman, senior VP of creative entertainment services for PlayNetwork, agrees. "We're pleased to support a new wave of interest among businesses like Houlihan's that want to leverage music in their marketing strategies to stay one step ahead of standard in-store music and branding practices," he said.

The case study is available for download at www.playnetwork.com.

About Houlihan's Restaurants, Inc.

A pioneer in the full-service casual dining industry since 1972, Houlihan's menu features a stylish mix of contemporary pop American cooking — classic dishes reinvented in a fresh, modern way. Signature indulgences include mini desserts, fresh-baked breads and cocktails such as martini flights which encourage trial as well as fun. Currently, 80 Houlihan's restaurants operate throughout the country, including 28 corporate and 52 franchised locations. Houlihan’s is owned by Houlihan’s Restaurants, Inc. of Leawood, Kansas, which owns several restaurant concepts comprising nearly 100 locations coast to coast. For more information, visit www.houlihans.com.

About PlayNetwork

PlayNetwork Inc. is an audio/video entertainment solutions provider for businesses worldwide. PlayNetwork’s services include licensed and customized music programs, quality audio/video systems, digital signage, and music marketing services such as branded compilation CDs that enhance store environments and customer experiences. Established in 1996, Redmond, Washington, based PlayNetwork ranks on the Inc. 500 and Deloitte Technology Fast 500 lists of fastest-growing private U.S. companies. Its ever-growing customer base includes leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's FAS, CompUSA, Harley Davidson, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

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