PlayNetwork Delivers Wave of Digital Signage to Hollister Co.

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Case Study Illustrates Retailer's Innovative In-Store Branding and Merchandising Strategy Using Live Video Entertainment

Las Vegas, NV (March 21, 2005) - The virtual surf is up at Hollister Co.! PlayNetwork Inc. announced today at GlobalShop 2005 the release of a new case study highlighting the most innovative digital signage application in the retail industry — live video footage of Huntington Beach, California (Surf City, USA), broadcasted and displayed on large "Video Windows" in Hollister Co. stores nationwide. Hollister, a Southern California themed brand of Abercrombie & Fitch, has integrated the real-life beach experience into its stores through a unique video solution, which features live footage from two cameras mounted at the famous Huntington Beach pier (one facing north and one facing south). The video feeds are distributed via closed circuit network and displayed in real time in Hollister stores on two large Video Windows, each measuring more than 5 feet by 5 feet and consisting of nine liquid crystal displays in a 3-by-3 configuration. "This is the first retail digital signage and entertainment system of its kind featuring 24/7 real-time video for a specific in-store experience," said Darrell Champagne, VP Systems Engineering. "PlayNetwork is excited to release this case study and show how Hollister’s vision was brought to life." The case study, available now for download from PlayNetwork's web site (www.playnetwork.com) illustrates how all major aspects of an end-to-end live digital signage strategy can be addressed through client and integrator collaboration and quality standards in the design, installation and service of high-quality video systems across a store chain. About PlayNetwork PlayNetwork Inc. is a creative entertainment solutions provider for businesses worldwide. PlayNetwork delivers entertainment solutions consisting of custom music, quality sound and video systems, video programming, branded compilation CDs, and other media solutions that enhance store environments and customer experiences. Established in 1996, Redmond, Washington based PlayNetwork ranks on the Inc. 500 and Deloitte Technology Fast 500 lists of fastest-growing private U.S. companies. Its ever-growing customer base includes leading national brands such as Starbucks Coffee Company, Brinker International, Abercrombie & Fitch, Chico's FAS, Krispy Kreme Doughnuts, Levi Strauss & Co., TGI Friday's and The Finish Line. More information is available at www.playnetwork.com. # # # PlayNetwork Contact: Ryan Risenmay Marketing PlayNetwork Inc. Tel: 425-497-8100 x712 marketing@playnetwork.com