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Retail Media Entertainment Professional Brings Expertise To PlayNetwork


James Condon to Head Video-Media Network Services for Leading Business Entertainment Provider

Redmond, WA (September 12, 2005) -

PlayNetwork Inc., the leading provider of customized in-store entertainment for retail and hospitality environments, today announced that James Condon has joined the company as Senior Vice President Video Media Networks and will head PlayNetwork's rapidly growing digital signage business division.

Condon brings to PlayNetwork 18 years of experience with digital media solutions, broadcast services and complex systems integration for commercial establishments.

"We're thrilled to have James on board," said PlayNetwork Executive Chairman and CEO Lon Troxel. "His experience building strategic business relationships and the infrastructure to support creative and functional branding and advertising models for digital signage networks will be invaluable in our continuing efforts to develop new market opportunities and achieve our growth objectives."

Formerly, Condon was VP Strategic Relationships for Clarity Visual Systems and CoolSign (recently acquired by Clarity), managing key aspects in the implementation of robust video content creation, management, distribution and playback systems for many pioneering digital signage retailers. Condon also held numerous sales and business development positions at DMX Music and AEI Music and executed numerous initiatives related to digital music programming, product development and marketing to commercial market segments worldwide.

"I have admired PlayNetwork's successes with digital signage early-adopters like CompUSA and Hollister in creating very brand-specific entertainment experiences," Condon noted. "Video media networks are having a dramatic impact on business as we know it, and I'm excited to join the PlayNetwork team with the opportunity to bring exciting and creative video technology solutions to a fast expanding marketplace."

About PlayNetwork

PlayNetwork Inc. is an audio/video entertainment solutions provider for businesses worldwide. PlayNetwork's services include licensed and customized music programs, quality audio/video systems, digital signage, and music marketing services such as branded compilation CDs that enhance store environments and customer experiences. Established in 1996, Redmond, Washington, based PlayNetwork ranks on the Inc. 500 and Deloitte Technology Fast 500 lists of fastest-growing private U.S. companies. Its ever-growing customer base includes leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's FAS, CompUSA, Harley Davidson, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

PlayNetwork Contact:
Ryan Risenmay
PlayNetwork Inc.
Tel: 425-497-8100 x712
marketing@playnetwork.com
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— Under Armour

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