Taco Cabana Features Zesty Tunes From PlayNetwork

PlayNetwork Inc. today announced it is providing custom music for Taco Cabana, Inc. creating a zesty signature sound for patrons to enjoy in the more than 130 Taco Cabana restaurants nationwide.

"We wanted to build an emotional connection between our customers and the Taco Cabana brand," said Taco Cabana's VP of marketing, Sandy Salinas. "PlayNetwork has given us the ability to not only further our brand through the music, but personalize it with a flavor specific to our customers in different regions."

After thoroughly assessing the casual restaurant's music needs and branding requirements, PlayNetwork formed a custom programming strategy that aimed at enhancing the "cabana style" legend and character of the brand.

PlayNetwork licenses and distributes original artist music to all of Taco Cabana locations to be played from PlayNetwork’s proprietary playback systems. Although Southwest Americano and Latin inspired music is the centerpiece of the brand nationally, regionally influenced music is also needed to play a role in reflecting Taco Cabana's "casually festive" brand with local interest. PlayNetwork also programs music to accommodate various dining dayparts throughout the day. The Taco Cabana sound remains fresh, adventurous, lightly challenging, politely unpredictable and lots of fun.

"It's a fun challenge for us to program a unique compilation of music that embodies the Taco Cabana brand but also ensures that their customers feel the brand is geographically their own," commented Leroy Henry, PlayNetwork's VP of programming services.

About PlayNetwork

PlayNetwork Inc. is a global media services leader for business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, CompUSA, Diesel, Houlihan's, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.

About Taco Cabana

Taco Cabana, Inc., a wholly owned subsidiary of Carrols Corporation, pioneered the Mexican patio cafe concept with its first restaurant in 1978 and currently operates and franchises over 130 such restaurants system-wide. Of these, 3 are franchised restaurants and the rest are company owned and operated. The company's restaurants (including franchises) are located primarily in Texas, and are also located in Oklahoma, New Mexico, Georgia, and Indiana.

Taco Cabana first traded publicly in October of 1992 with an initial public offering of stock. In December of 2000 Taco Cabana became a private company with the acquisition by Carrols Corporation.

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