Solution

To create an illusion of being in attendance at the big game, PlayNetwork designed an innovative sound system embedded in the walls of a 16-foot tunnel entrance that plays a variety of branded sounds which immerse the customer into the retail store. All sounds and imagery were designed to simulate the thrill of entering a packed sports stadium. Four unified 40-inch NEC LCD displays were arranged in the store showing common imagery on all four panels acting as one visually stunning element, building on the sense of energy and movement as you enter the store.

Inside, industrial meets high-tech where Professional series EAW speakers are rigged from the ceiling, providing a larger than life sound coupled with a visual detail that is unmistakable. To further stimulate the authentic Under Armour experience, an eye-popping 120-inch translucent screen was suspended so the company could digitally project their pre-produced TV commercials and imagery on the front and back of the large form factor material.