Results

Hot Topic’s customers are passionate about music, pop culture and music-inspired fashion. They are also in-tune with technology trends and are highly engaged in online experiences. With the goal of extending the progressive in-store sound to its customers anywhere at anytime, Hot Topic enabled thousands of subscriber podcast downloads of that sound within weeks of being posted. Instantly, Hot Topic’s brand became transportable, accessible anywhere, and showed an increased strength of brand loyalty through recurring downloads and word of mouth promotion. Accessible from Hot Topic’s website, Hot Topic podcasts add a fan favorite, edgy, new element to their online experience. By tapping into the increasing interest among retailers to creatively promote their business with innovative music and lifestyle scenarios, PlayNetwork has helped Hot Topic directly connect with their customer base at the intersection of new music and technology.