Background

Western Sizzlin' needed to refresh their brand appeal, update the look of their franchise locations and attract and build loyalty with customers seeking more economical dining. PlayNetwork provided Western Sizzlin' with a dynamic media solution to replace its outdated, static menu boards with new digital menu boards that deliver impactful graphics and movement to the ordering process. The solution was designed to easily promote specials, up sell menu items, and be flexible enough to add new menu items as the concept grows.