Results

Located in the "Fun" section of Chili's website, the Chili’s Radio Network extends the casual, yet fun restaurant energy to the brand’s online environment. . The ability to reach an unlimited number of online users provides Chili’s an improved overall web experience and has added to their already robust corporate web experience. The Chili’s Radio Network is also available on their My Space page. The web radio player has been built as a pop-up experience, allowing Chili’s online customers to enjoy its branded music long after browser windows have closed. The launch and announcement of the Chili’s Radio Network has helped increase site traffic and PlayNetwork’s web radio offering, designed to mimic the in-restaurant music experience, has added greater dimension to Chili’s brand by spicing up their web experience, and allowing customers to take the Chili’s experience with them anywhere they venture on the internet.