Solution

When PlayNetwork was challenged to provide an online solution to incorporate the in-restaurant experience while enhancing Chili’s online presence, a branded web radio solution was determined to be the most suitable offering to accomplish the brand’s goals. From inception to launch, PlayNetwork managed every aspect of the project including consulting with Chili’s on their web radio strategy and unique playlist, to the design and creation of the “Chili’s Radio” mini-player and player skin. To optimize for playback, PlayNetwork encoded all content with unique licensing requirements for streaming music and handled all necessary licensing arrangements.