Senior Producer, Branded Music

With nearly 15 years experience programming branded music for businesses, Eric has spent most of his adult life in the music business, building his chops as a musician and gaining a strong background in radio programming and production.

Since joining PlayNetwork in 2000, he has helped shape and develop many of PlayNetwork’s business music styles from Hot Country to High Fashion Boutique, and has been successful in defining the music brand for several key accounts.

As a musician and former guitarist for the Seattle-based “Sharpshooters,” featuring DJ Supreme and DJ Sureshot, Eric’s guitar work was featured on the 2003 release Twice as Nice. He has also gigged with Deems Tsutakawa and has led many of his own bands prior to moving to Seattle from Oakland, California.

Contact Eric: edahlberg@playnetwork.com

Music programming specialties: Upbeat Chillout, Eletronica, Alternative, Brit Pop, Euro Pop, and Top 40