Leroy joined PlayNetwork in 1999 after 14 years in the business music entertainment industry. Currently PlayNetwork's Vice President of Music & Messaging Creative Services, he was the founding member of the Music Programming department. He assembled PlayNetwork's world-class team of senior music programmers and is the creative team leader in ongoing consultations with PlayNetwork clients. He is a major contributor in the creation and design of the programming and management user interface of Conductor, PlayNetwork's proprietary music engine and database, authoring the platform of business mixes that are the driving force within Conductor.
Leroy collaborates closely with the Starbucks Hear Music team as a producer, facilitating the programming that is distributed to more than 40 countries worldwide.
A former rock DJ, producer and songwriter, Leroy embraces a very eclectic approach to creating custom music programs that have become the hallmark of PlayNetwork.
PlayNetwork Selects SeeSaw Networks as Exclusive Seller of Advertisements on Their Leading In-Store Video Screens
"They’ve created a highly inventive, catchy sound that entices shoppers to linger longer in our stores and enjoy the shopping experience by more intimately connecting them with our brand."
— Timberland