The Challenge:

Bring to life the excitement created by the Under Armour brand for their flagship retail concept store. Design and develop a compelling aural and visual experience that simulates the feeling of being at the big game, and drives a deep and rich connection with their sports oriented customers.

The Experience:

From an innovative sound system embedded in the tunneled entrance, to the unified 40-inch LCD displays acting as one stunning visual panel, to the eye-popping 120-inch suspended translucent screen, the space rocks and rumbles with the intensity of a packed sports stadium. Custom designed, ceiling rigged speakers that pump out larger than life sound complete the sense of energy and motion throughout the store

The Result:

PlayNetwork’s creative, technological, and collaborative expertise was integral in creating a hallmark destination for Under Armour’s first retail concept store. The coupling of fine-tuned music programming plus innovative design and implementation helped transform Under Armour’s brand identity into an enduring loyalty through a powerful media experience that connects them with their customers. As a result of this inspiring concept, Under Armour was awarded “Retail Store Design of the Year” by Chain Store Age in 2007.

“PlayNetwork’s combination of creativity, dedication to customer service and industry experience were the perfect fit in helping us make this new venture a successful one.”

-Christopher Hufnagel
Senior Director of Retail, Under Armour