Music

MAC Cosmetics

Objective: MAC Cosmetics was seeking a provider who could deliver a highly-customized music program that would require sourcing content from obscure labels. Additionally, they needed someone who could manage licensing world-wide.

Insight: PlayNetwork developed multiple programs that MAC associates could choose from, but also added a layer of corporate control so that appropriate content would play during the launch of MAC's frequent promotions.

Innovation: Because of our deep catalog of Electronic Music, ability to program multiple custom music channels, dayparting/weekparting, and international licensing, we were able to develop a multi-layered solution for MAC.

Result: MAC stores enjoy greater flexibility because of a much larger library of music content. The catalog has been designed to accommodate frequent promotions and crafted to be brand-appropriate and strengthen the brand – customer connection through music. Finally, PlayNetwork’s international label and licensing relationships have alleviated MAC of the task of having to license their own music.

Starbucks

Objective: Starbucks, a major client, wanted to throw a one-day listening party for more than 10,000 stores worldwide to celebrate their release of Paul McCartney’s new album on the Starbuck’s Hear Music record label.

Insight: PlayNetwork marshaled its programming, production, account management, and player technology teams to meet a unique set of requirements including working with multiple platforms, and repeated full album play timed across the world to a single day.

Innovation: To meet the demands of the variety of playback devices in the field, PlayNetwork successfully delivered updates to over 10,000 stores in several different formats in time for the promotion. A unique function of our C400 Combo players enabled the update discs to program the players to play certain content on the launch day, and then seamlessly revert to their standard programming the following day.

Result: Sharing a simultaneous experience, the Starbucks – Paul McCartney global listening event successfully reached over 6 million Starbucks customers worldwide increasing traffic and driving in-store sales as well as album sales.