Sea-Tac Airport Music Initiative

Beginning January 28, 2012, the Sea-Tac Airport will launch a new local music initiative, Experience the City of Music.  It is a cooperative effort by the Port of Seattle, Seattle Music Commission and PlayNetwork that will showcase the northwest region’s music culture and enhance the experience of millions of passengers who pass through Seattle-Tacoma International Airport each year. Click here to view the Press Release.

This campaign features dynamic media elements curated and developed by PlayNetwork, including:

  • Overhead  music featuring local emerging artists like Fences, Beat Connection and Allen Stone with legends like Ray Charles, Heart and Nirvana
  • Overhead safety and informational announcements read by local musicians such as Ben Gibbard, LeRoy Bell, Macklemore, Jerry Cantrell and Sir Mix-A-Lot
  • Video segments on terminal monitors throughout the airport featuring exceptional original content from KEXP, EMP, MTV, Chase Jarvis and the Seattle Channel’s Art Zone, Light in the Attic Records and The Seattle Band Map
  • A web-based multi-channel music player available via the airport’s free WiFi
  • An Android mobile app, developed by Front Runner, which will feature access to the PlayNetwork music playlist, videos and KEXP concert listings; iPhone, Windows Phone 7 and Blackberry apps coming soon
  • Samples of video and overhead messages created for this program are included on this page.  Enjoy featured music via the Sea-Tac multi-channel music player.

    Messaging Samples:

    Jerry Cantrell of Alice in Chains – Enjoy Northwest Artists

    Macklemore – Rich Traditions of the Pacific Northwest