Media promotions offer brand marketers of retail, hospitality, health and fitness, banking, and others a way to take advantage of online media portals, portable devices, and other promotional media distribution channels to address consumers outside of the store environment.
PlayNetwork is the only media entertainment provider for business offering a full suite of brand-specific music promotional programs including Podcasts, Web radio, Compilation CDs, digital downloads, and artist promotional offers (such as in-store appearances and concert ticket fly-aways). Our Promotional Services can help you further brand and promote your business with compelling and trend-setting music artists and portable media that attract, direct, educate, and entertain customers.
PlayNetwork’s Branded Podcasts give businesses the opportunity to further appeal to their target customers who have embraced the new media trends of accessing their preferred music via audio downloads for their iPods, MP3 players, or computers. Through our many label partners, PlayNetwork has forged a way for original artist music and promotional messaging to be licensed, programmed, and distributed to customers by businesses via branded Podcasts.
PlayNetwork also offers a service that allows businesses to host branded music streams on their online Web stores or corporate Web sites. At around 100 songs per stream, the music serves as a powerful and branded online presence. It also acts as a strong complement or mirror image of the music and messaging experience we would program for your in-store environment.
Private-label compilation CDs, digital music download cards, or online custom playlists can also extend your brand reach and generate additional revenue for your business. We have years of experience working with clients in the development and marketing of music compilations as gift-with-purchase or self-liquidator that stir up additional client interest, or that support merchandise or seasonal promotional initiatives.
Once developed, a branded in-store music programming strategy is a key leverage point to bring other media influences to bear including: artist-specific events such as in-store appearances, CD release parties, fly-away contests, and much more.
Tying your brand to respected artists and the timely events that surround them will help you raise your brand’s connection with the ambitions of your customers, and help you develop and maintain a compelling buzz.