LET'S TALK

CASE STUDY

VANS

Industry: Retail

Company HQ: United States

From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially connected audience constantly searches for new experiences and unique performances that are driving growth in the music industry – and transforming how global brands connect. The magnitude of this opportunity and challenge is not lost on marketers, who in turn are evolving the way they use music to engage with new and loyal customers. At Vans, music is seen as a platform for creative expression and how they convey the essence of their brand in new and emerging markets. To accelerate growth in Asia and build connections with youth culture, Vans selected PlayNetwork to create a branded music and licensing strategy which included:

CREATIVE STRATEGY

To ensure global consistency and local relevance, PlayNetwork collaborated with Vans to develop a creative strategy for music and align the essence of their brand with cultural preferences and evolving interests.

GLOBAL CONTENT LICENSING

PlayNetwork’s Global Licensing team created a direct license model for the music library with pre-cleared performance rights in China, Korea, Malaysia and Singapore and advised Vans on license and rights management for future expansion across the region.

MUSIC CURATION

PlayNetwork’s Music Supervisors hand-selected music from Vans’ pre-cleared music library to engage new and loyal customers in the Vans brand experience, and immerse youths in a story they can be part of.

In PlayNetwork, Vans found a trusted partner and single organization to oversee all aspects of global music program and associated licensing delivered as part of the brand’s in-store experience and vision for growth.
Contact us

LET'S TALK

Want to learn more about how PlayNetwork's team can help you expand your brand experience around the globe? Fill out the form below and one of our experts will be in touch shortly.

* All fields below are required

* At least one selection is required

Thank you for contacting PlayNetwork

A member of our team will be in touch soon.

Bring music out of the BACKGROUND
×