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CONTENT ECOSYSTEMS

Designing a customer experience that combines branded content, audio-visual systems, digital signage, mobile applications and devices, and live events can be a challenging task. From initial planning and coordination across departments to logistics and execution, the process becomes all the more complex when scaled across multiple locations and touch points.

ELEMENTS OF AN ECOSYSTEM

Our teams work with you to conceptualize and execute a dynamic content ecosystem for your brand. Elements may include:

  • Content marketing audits
  • Customer-journey mapping
  • In-person workshops
  • Comprehensive playbooks
  • Pilot programs

 

The combination of these elements defines a compelling, sustainable experience that achieves your objectives. The end product is a publishing strategy for each of your customer persona with plans and schedules for all aspects of execution: creation, curation, licensing, partner integration, operations, content management, analytics, and more.

VOICE AND VEHICLE

John Crooke, VP, Global Brand Development, talks about how we help brands create a narrative and deliver it throughout an ecosystem.

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