Designing a customer experience that combines branded content, audio-visual systems, digital signage, mobile applications and devices, and live events can be a challenging task. From initial planning and coordination across departments to logistics and execution, the process becomes all the more complex when scaled across multiple locations and touch points.
ELEMENTS OF AN ECOSYSTEM
VOICE AND VEHICLE
John Crooke, VP, Global Brand Development, talks about how we help brands create a narrative and deliver it throughout an ecosystem.
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