2019 State of the Restaurant Industry
In its 2019 State of the Restaurant Industry Report, the National Restaurant Association points to five key trends shaping the industry. Two of which have a direct association with the growing number eateries incorporating digital signage into their restaurants.
Consumer cravings and societal trends
As you might expect, one leading restaurant trend centers around food. No surprise there. However, the focus is not entirely on the creativity of chefs. It’s on the desires of guests, too.
According to the report, contemporary consumer cravings are dovetailing with emerging societal dining trends. Guests are seeking a more sustainable perspective, great emphasis on global flavors and cuisines, availability of healthy items and children’s meals, and the exploration of new food sourcing options.
Digital signage and displays can help your restaurant showcase its new dishes featuring more exotic flavors and cuisines. Information and images can be displayed revealing food sources and nutritional information. Interviews with the chefs can be posted or viewed about their unique take on old classics or new creations.
And for restaurant concepts that tout their sustainable ingredients, digital messaging is a much more eco-friendly option than paper-based menus and information sheets.
Improving customer service and easier ordering
A second trend mentioned in the industry report concerns itself with the continuing incorporation of technology in restaurants. Among other things, consumers would like to see restaurants incorporate technology that improves customer service and makes ordering easier. This dovetails with the recent Toast finding that 77 percent of millennials say restaurant technology improves the dining experience.
Digital signs make is easier for your guests to make their choices and see how meals are prepared. Recommended wine pairings can be featured as well as online or local reviews. Digital displays can even post wait times in real time. Bite-sized nuggets of information, food quizzes, or videos give guests more reason to stay, providing entertainment while they wait for a table or for beverages to arrive.
Bring your space to life
Create your own dining experience with interactive tabletops.
Customers can add ingredients to their meal, get tips from their favorite chef, learn about a dish’s preparation, or pick up some cooking skills.Engage guests with interactive video walls.
Large, bright interactive video walls can provide a source of entertainment for your guests. Showcase your video content, create interactive games and quizzes, and more.Leverage 3-D project mapping for a unique dining experience.
Celebrate anniversaries of special events. Project birthday wishes on walls or dishes. Create an immersive experience with video projections of a chef walking guests through their dining experience.PlayNetwork: Provider of immersive experiences
PlayNetwork helps restaurants engage customers through creativity and technology: digital signage and displays, video and motion graphics, audio-visual systems, curated music reflecting your customers’ tastes and values, and more.
From simple A/V set ups to sophisticated interactive video walls, we can work with you to define the best visual experience to meet your guests’ expectations as well as your budget. We’ll delve deep to understand your brand and your customers, and create a unique experience that’s true to both. And help you make your restaurant experience far richer and enjoyable for every customer, whether they’re visiting for the first time or the twenty-first.
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