This year the Digital Signage Expo hosted over 4,000 attendees in Las Vegas over three days. PlayNetwork had the privilege to present at the seminar, Beyond the “Sign”: Creating Experience and Enhancing Brands with Digital Media. During the seminar, the panel discussed how digital signage can deliver an emotional experience that enhances a brand, captures a customer’s attention, while delivering a return on investment in media technology. Examples highlighting the best ways to use content to achieve business goals, optimize promotions, support customer education and improve selling effectiveness internally.
Visit our DSE site to download the full presentation, view the Instagram feed and access our resource center.