November 17, 2015

Can’t quit checking your phone? Neither can these musicians.

It’s official – we can’t function without our phones. According to a recent study, 90% of American adults own a cell phone. And, 67% of those cell phone owners find themselves checking their phone for messages, alerts, or calls—even when they don’t notice their phone ringing or vibrating. In fact, the average cell phone user checks their phone 110 times a day! Based on these statistics, it’s safe to say that we’re addicted to our phones.

Luckily we are not alone. Many of our favorite musicians are feeling the drawn to their phones as well. So much so, in fact, that in 2015 we are seeing and abundance of songs themed almost entirely around cell phones; songs that touch on the way we use cell phones to build relationships (Ariel Pink – “Put Your Number in My Phone”), to end relationships (Beach Day – “Don’t Call Me On the Phone”), or simply the way in which we can’t quit checking them (Unknown Mortal Orchestra – “Can’t Keep Checking My Phone”).

These tracks, as well as other similar cell related songs, are great to consider if you’re running an in-store promotion involving mobile, or if you’re looking for some hip video sync music for an online ad or commercial aimed at increasing mobile engagement.

By now you’re probably dying to check your phone… but take a deep breath, and check these songs out instead.

Artist: Ariel Pink

Twitter: @arielxpink

Track: Put Your Number in My Phone