Every year, our Music Supervisors, who range from DJs to label owners, dive through hundreds of albums and thousands of songs to find perfect and unique songs that will fit seamlessly into the audio strategies for our brands. After many years of curating playlists myself, I’ve come to realize that our clients just want one thing: to stand out from the droves of other brands by sharing songs that pique the interest of their customers. Now that the end of the year is upon us, we’ve put our artistic audiophile brains together to come up with some standouts in music discovery, some of which you’ve heard already playing at your local coffeehouse or fashion boutique and some you’ve never heard before.
Artist: Wild Ones
Track: Dim The Lights
Portland based band ‘Wild Ones’ starts us off with a track that made topped many of our Music Supervisor’s lists of their favorite songs of the year. Daniel Sullivan’s gritty voice sounds like she’s walking the streets under the dim lights of Manhattan–and we have found this track fits nicely with many of our brand’s sonic strategies.
Track: Coastal Love
Honne hails from London and is currently on tour in Europe. This Duo, who combines electronic and guitar rhythms, exudes sex appeal with their track ‘Coastal Love’, making this track an excellent pick for global fashion boutiques.
Track: Omen (ft. Sam Smith)
English electronic duo, consisting of brothers Howard and Guy Lawrence, has been performing together since 2010. Their latest release, ‘Omen’, stood out with a guest appearance from soulful singer Sam Smith.
Artist: Mercury Rev
Track: Are You Ready?
After many incarnations from this New York based band, Mercury Rev graces us with their first release since 2008. One of my personal favorites of the year, ‘Are You Ready?’ has something for everyone. From swaths of synths to indie rock sounds, this track confuses the musical senses into reliving the psychedelic era.