SXSW 2011 – Day One

DAY ONE: ON THE WING

Clowns to the left of me. Jokers to the right. Here I am stuck in the middle… between our field producer in the window seat and our recording wizard on the aisle. Fitz and The Tantrums two rows back. Label execs on every armrest. Our camera guys commanding Row31 in typical style. Crews already on the ground in Austin in full swing prepping for the madness and majesty–four glorious days of PlayNetwork music, bands, and brands.

We hit the ground, splash into the streets and see this…

maurices Small Town Sound SXSW Showcase

 

 

 

 

 

 

 

SXSW is on!

– John Crooke – Sr. Director, Creative Development, PlayNetwork