Music Discovery: January 2020

Hello my name is Ruben Lira and I am an associate music supervisor for PlayNetwork. I have been in the industry for 14 years.

The desire to learn to play The Kinks, “You Really Got Me,” plus picking up my first instrument, had me hooked on music. I soon started playing in bands, and realized I could actually make a living in music. This led me to pursuing my passion. I received my Bachelors in music from The University of Incarnate Word in San Antonio Texas, studying a variety of music, ranging from classical to jazz to world music in the Mediterranean and Middle East. I also studied music therapy for 2 years which allowed me to appreciate all forms of music.

Prior to joining PlayNetwork, I worked all around the music industry—at record labels, music companies, and even writing blogs for Tour Worthy. Most recently, I worked at Knick Knack Records and Sarathan Records.

When I am not procuring and editing music, assisting with client and brand relations, or cataloging music at PlayNetwork, I enjoy playing the guitar, the piano and tutoring a music theory lesson here and there. Honestly, the best part about working with music is that I am able work in a field I truly love, and I get to work with people who are just as passionate about music as I am!