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Coachella 2015 Recap: The Music

Tamara Deike is a Global Brand Development Director at PlayNetwork. She consults with PlayNetwork clients, inspiring innovative and engaging campaigns to help shape their customer experiences. With a background as a DJ, 12 years working in dance music across record labels, tech startups and artist management, as well as a Brand Development Director, Tamara has a unique perspective on both the music and artistry of the event, as well as the brands with pop-up experiences.

 

THE MUSIC

Suffice it to say that I’m no stranger to music festivals. I’ve attended everything from Sonar to Lovebox to Melt! – but this, was my first-ever Coachella. Now in its 16th year, 2015 featured 200 acts across both weekends with crowds of 100k+ people braving the 100°+ temperatures at a blisterin’ $375+ per ticket.

You’d have to be completely off the grid to miss the fervor of product placement, festival-inspired editorial, social media buzz, and artist releases staking claim pre-Coachella. As I drove down the 10 Freeway from L.A. […]

Just Another Love Song

Whether we like it or not, the days leading up to Valentine’s Day always seems to conjure up memories of love lost and found, candy hearts, and grade school Valentine cards. Then there’s all those silly love songs that either assuage or amplify our romantic moments–a first date (or heartbreak), your wedding day, the first time you said those three little words. Hearts are swelling as we get swept up in some of our team’s favorite love songs:

Michelle G., Video Operations :: Elton John (and more recently Elle Goulding) – “Your Song” I get all misty-eyed just singing the chorus. There is no sweeter lyric ever written than “How wonderful life is/while you’re in the world”.

Brian J., Local Sales :: Alphaville – “Forever Young” Takes me back to every 8th grade dance…

John W., Media Services :: John Martyn – “Couldn’t Love You More” A song that is a simple message of love and what one would do to prove that love…”I would lay all night in the rain for you.” What […]

Hidden Pop Gems of 2014

Associate Music Supervisor Alex Ruder reviews and programs music for a small but diverse range of brands here at PlayNetwork. With extensive knowledge of the indie electronica and pop music landscape, he dials in on some of the year’s best undiscovered music.

Familiar big name pop acts such as Ariana Grande, Iggy Azalea, Pharrell Williams, and Taylor Swift have largely dominated the charts this year. And while I can’t deny that these artists make some incredibly infectious tracks, there are plenty of artists making equally catchy tracks that haven’t quite caught the ears of millions yet. In my never-ending attempt to expose artists and songs that I feel are worth your ears’ attention, here are 10 pop songs from 2014 that you won’t find on Billboard’s or iTunes’ top charts or racking up multimillion views on YouTube:

[hover over song title for Alex’s commentary]

LIGHTS Brings “Little Machines” To PlayNetwork

As part of our PlayLive concert series, we bring exceptional, diverse, artistic talent to the PlayNetwork offices, exposing our Music Supervisors to new and up-and-coming artists from around the globe. Many of these artists are already playing in-store at your favorite retailers, while others are on the horizon of breaking. Much of what we do hinges on music discovery for our brands, turning them into tastemakers for their consumers.

Juno award-winning Canadian artist LIGHTS recently performed cuts from her latest release, “Little Machines”, at our Redmond headquarters. Lights blew onto the electropop scene in 2008 with her hit “Drive My Soul”, and her brand of gleaming, heartfelt pop music has continued to captivate fans around the globe.

“Running With The Boys” opened the set, with the kind of powerful chorus you’d expect to hear chanted in arenas. “Up We Go” showcases Light’s gorgeously fun vocals, only surpassed by her on-stage energy. Much has been said about Light’s road to rediscovery during the writing of “Little Machines” (she shared that the verse for “Muscle […]

Records, Vinyl, and Wax

Alex Espinosa, one of our veteran Music Supervisors in Seattle, shares why he still buys and collects music in, arguably, its most nostalgic form.

Records–as I like to call them–have been a big part of my life as long as I can remember. Ever since grabbing one of my older brothers’ Beatles records, hearing that distinctive cracking sound before the music started–it’s been a love affair still going strong today. You see, music is such a huge part of my life that I’ve made a career out of it for the past 25 years, and it all started with that first glance and that first feel of holding a record.

Some enthusiasts argue that the sound of a record playing is much richer and warmer than that of a compact disc; others like the simplicity of just downloading a song digitally from virtually any platform on the web. I, on the other hand, like to treat music like that of being in a relationship. I know it may […]

Panel: Making Money In The Digital Space

Our resident Senior Music Supervisor, Sean Horton, is the founder of the long-running Decibel Festival here in Seattle – an expansive production highlighting electronic music performances, visual art, and new media. On the festival’s opening night last week, the Recording Academy Pacific Northwest Chapter kicked things off with a panel focusing on new ways for artists to make money through alternative revenue streams. From licensing to streaming to ad partnerships, experienced industry professionals covered how artists build both exposure and income through a variety of sources. Panelists included PlayNetwork’s music industry veteran John Wooler, the1175’s Jody McKinley, Jen Cziesler of Rogue Octopus, and Jeff Owens of Ghostly International.

Questions for the panelists ranged from talking about music piracy, the efforts to improve metadata delivery, and how artists and bands can create new revenue stream via the digital space.

Jen Cziesler discussed Synch Licensing and why it’s such a great opportunity for artists to cash in on film and TV placements. Of the ways music can be […]

UNDER MY NEEDLE

Here’s a look to what is consistently spinning under the needle of Music Procurement Associate Grady Tyree’s record player in 2014 so far…

 

Crosses – Crosses (Sumerian Records) – to say this was a highly anticipated release in my world was an understatement, any project that involves Deftones front man, Chino Moreno, will be a hotly sought after relic in my life.  So, when he paired up with friend, and fellow Sacramento native, Shaun Lopez, of the early ’00s band, Far, my attention was solely focused on what they were releasing, when they were releasing it, and how long I would have to wait to see them in the flesh – as this side-project blossomed into a real band with multiple releases and tour dates to follow. The album’s sound is a departure from anything you would naturally associate Chino – with it’s heavy-handed synth sound is more akin to the new wave post-punk sounds of the early-to-mid 80’s, not the heavy, gnashing riffs of his mainstay, […]

Brands Who Bumbershoot

PlayNetwork’s Marketing Coordinator Christy A. is a massive music fan and has attended every Bumbershoot since she moved to Seattle. She shares her brand + band highlights from this year’s festival experience.

Summer’s final beacon here in Seattle is the Bumbershoot festival, held every Labor Day weekend at Seattle Center. Bands large and small take over for three days of music discovery, comedy, and art. What caught my eye were brands large and small weaving their way into the festival experience, with plenty of opportunities for comfort, fun, and special perks as the weekend wore on.

PlayStation’s Road to Greatness touring truck greeted us at the main entrance, giving players the chance to test their skills at new and unreleased games, compete in live tournaments, and win prizes. Coca-Cola’s Share A Coke tour came to life with a custom kiosk, where we could personalize our own Coke mini cans with our first names. I’m not one for sipping soda all too often, but I had to […]

Seattle’s Pianos In The Parks

Though we’ve grown globally, home will always be where our heart is, here in beautiful Seattle, Washington. We are pleased to announce Pianos in the Parks – a program from July 17-August 17, which uses the power of music and art to encourage discovery and enjoyment of some of our region’s beloved parks and open spaces. Made possible by Laird Norton Wealth Management in partnership with Seattle Parks and Recreation, King County Parks, Seattle Symphony, KEXP, Gage Academy of Art, City of Music, Classic Pianos, PlayNetwork and others, Pianos in the Parks invites you to come discover our parks, explore your musical chops and enjoy some unique art. Visit the official website for more information and fun content throughout the month: www.PianosintheParks.com

Watch as local artists’ inspired re-designs of 20 pianos for the program come to life in this PlayNetwork-powered launch documentary:

Have you always dreamed taking center stage ala Elton John, Stevie Wonder, or Chopin? Enter the Facebook video contest between […]

SXSW 2014 Recap – Julia’s Journal

Julia Cummings is Director of Music Services at PlayNetwork. She oversees the team of Music Supervisors who design in-store playlists (as well as on-line, video syncs, and beyond). With a background in radio production (KEXP) and Music Supervision herself, Julia has created the soundtracks for iconic fashion brands from Anthropologie to MAC Cosmetics.

SXSW is a sensory assault. A mad maze of music, music, people, music, lines, late-night food truck visits, sketchy bathrooms, drunk meanderers, and spontaneous jams in the middle of 6th street. Surprises. Navigating blocks and kids banging on buckets and the strangest strangers to catch as many shows as possible or just sitting on a dirty curb because your feet are so sore you JUST NEED TO SIT.  Then there is the dancing, the swaying, and the all-out full body listening to live performances- one after the next.

Day 1:

Check-in. Meet Susie Brown, from Lively formerly of PlayNetwork, for dinner.  Then journey off Rainey St. near the food cart court. Kind of a cool night. […]